The Ministry of Women and Child Development launched the “Mahila E-haat” a unique direct online marketing platform to meet the aspirations and needs of women entrepreneurs/SHGs/NGOs. The USP of this online marketing platform is facilitating direct contact between vendor and buyer.
The Platform is easy to access as the entire business of E-haat can be handled through mobile devices. The vendors can be approached by the buyer physically, telephonically or by email, etc. The scheme aims at empowering and ensuring financial inclusion of Women in the economy by providing continued sustenance and support to their creativity through the marketing platform.