- Collaborative projects (like Wikipedia).
- Blogs and microblogs (like Twitter).
- Content communities (like YouTube).
- Social networking sites (like Facebook).
- Virtual Game worlds like (Gaming applications).
There are some rules that have to be followed by political parties and candidates while advertising through social media such as:
Candidates are supposed to fill Form 26 at the time of filing nominations. The form includes details of the candidate such as email ID, social media accounts etc. This is done so that the candidate declares all the authentic social media accounts that he/she has.
Pre-certification of advertisements
All social media advertisements have to be pre-certified by the Media Certification and Monitoring Committee set up in district and state levels. It is only after this committee looks into the advertisement can it be published online on any social media forum.
All candidates and political parties have to include the expenditure on advertisements which are on social media. Specifically they need to make a note of expenditure regarding creative development of content, operational expenditure on salaries and wages and campaign related expenses.0