Government advertisements usually inform the public of their rights, duties and entitlements and also explain government policies, programmes, services and initiatives. In order to prevent achieve this purpose, government advertisements should be objective, politically neutral and should not promote the political interest of the ruling party.
- While advertising the mid-day meal scheme offered by the government, the ruling party cannot use these advertisements in order to glorify leaders and candidates of their party. Adding names and photos of the party leaders to these advertisements would be a violation of MCC.
- There are subsidies on LPG gas to the ration card holders under the law. The ruling party cannot sell this as their own initiative and advertise it. The National Food Security Act, 2013 requires the government to mandatorily give people rice at 3 rupees per kg and wheat at 2 rupees per kg. The ruling party cannot claim that this has been done by them and advertise it.
Therefore during the time of the election, the ruling party cannot:
- Use funds from public exchequer reserved for government advertisements for their own re-election.
- Project a positive impression of the party in power or a negative impression of other political parties through these advertisements.
Content of Government Advertisements
Advertisement materials of the government must not:
- Mention the party in the government by name;
- Directly attack the views or actions of others in opposition;
- Include their own party political symbol or logo or flag;
- Aim to influence public support for a political party, candidate for election; or
- Refer to link to the websites of political parties or politicians.