Radios are also a medium for advertising by political parties and candidates and the Media Certification and Monitoring Committee(MCMC) in every district and state monitors all radio activity. They monitor the radio jingles of all political parties being transmitted on the FM channels so as to take appropriate steps to ascertain whether they are violating the Model Code of Conduct. The content of the radio jingles should not:
- Criticize the private lives of politicians.
- Attack religious communities.
- Consist of obscene and defamatory material.
- Incite violence.
- Affect India’s integrity, unity and sovereignty.
A register is maintained to keep track of the FM channels being heard where the name and number of channels are specifically entered. Two officers are assigned to listen to each FM channel for 30 minute slots. For example, if a political party is playing jingles mocking another candidate, the MCMC will order it to be taken down.0